How can I help? / Robert Marczak – SEO and GEO consultant

Robert Marczak — SEO and GEO consultant

Robert Marczak is an SEO and GEO consultant working with e-commerce and B2B companies on visibility in Google and in AI answers. Ten years in the field, more than 200 projects and audits delivered, over 50 talks at industry conferences, and two companies co-founded in Polish search and sales analytics.

years accountable for SEO and lead generation strategy

50+

talks at industry events

200+

projects and audits delivered

Trusted by:

I work at the point where SEO meets marketing and sales. That is a deliberate position: search visibility that does not end in a conversation is a vanity metric, and a sales process fed by the wrong traffic is an expensive way to be busy.

What I have actually built

I co-founded two companies in this field: takaoto.pro, an SEO agency, and Sellizer, the first Polish sales analytics tool. Running both taught me the part most SEO advice leaves out — what happens to a lead after it arrives, and why most of them never become anything.

Since 2015 I have delivered more than 200 projects and audits for Polish and international brands, including Akyga, Bee Talents, Britenet, Elevato, Tutlo, Softgarden and Arcus S.A. One long-running engagement produced a 100% year-on-year increase in organic traffic and 11,000+ keywords ranking in the top three.

Why I publish research instead of case studies

In 2024 I sent 187 enquiries to Polish SEO and SEM providers, read every reply and presented the results at semKRK, one of the largest SEO conferences in Poland. 28% never responded. The average proposal ran to 21 pages. Out of 50 proposals, two defined how success would be measured.

That study is the reason the first thing a client gets from me is a definition of what we are measuring, not a deck. It is also the kind of work I would rather be known for than a portfolio of logos — anyone can collect logos.

Where I speak and write

I have given more than 50 talks at conferences, barcamps and webinars, including I ❤️ Marketing, Mobile Trends, semKRK and InternetBeta — the main industry events in Poland. I have mentored at Huge Thing, KPT ScaleUp, Startup Małopolska and Startup Academy, and taught classes at WSB University.

I publish in Polish industry and business media, including Marketer+, Puls Biznesu, Online Marketing, E-commerce w Praktyce, Marketing i Biznes, Magazyn E-Commerce, Sprawny Marketing and Rzeczpospolita, the Polish daily of record for business and law.

Background

My experience in a few points

What I have built

I co-founded takaoto.pro, an SEO agency, and Sellizer, the first Polish sales analytics tool. Both taught me what happens to a lead after the click.

Ten years in the field

Since 2015 I have worked with companies on SEO, content marketing and lead generation — most often where those three have to work as one process.

Who I work with

Companies that already have visibility and sales online and want to scale both in a way that survives an algorithm update.

How engagements start

Always with a free consultation. It is the fastest way to establish whether I can help, and I will say so on the call when the answer is no.

How I work

How working together starts

Three steps, and the first one is free because neither of us should commit before we know the answer.

Free consultation

We talk about your business, your goals and your constraints. I ask questions to understand the context rather than to qualify you into a package.

Proposed direction

After the call I point you to the model that fits: a one-off consultation, an audit, or ongoing work. Sometimes the honest answer is that you do not need any of them yet.

Next steps

Regular status calls, work based on data and proven methods, effects verified every two to four weeks and direction corrected where the data says so.

What clients say

“Robert Marczak is a professional. He can look at a problem from several perspectives and recommend the most sensible solution. He puts real weight on communication and is highly responsive. I recommend him warmly and wish every collaboration were like this one.”

Aleksandra Pszczoła — Bee Talents, an IT recruitment company

“It is not often you find someone with this level of knowledge about conversion rate optimization and landing pages. Robert Marczak is one of those people. Importantly, he can explain difficult subjects clearly.”

Sergey Butko — CallPage

“Robert has extensive practical experience in this area, draws on many inspiring examples and brings his own specific observations. He prepares his talks thoroughly and they are full of interesting cases.”

Ewelina Stęplewska — Puls Biznesu, a Polish business daily

Testimonials translated from Polish. Original wording available on request.

Rates

Consulting is billed by the hour, audits by scope, and ongoing work per month. No packages, because a package is a guess made before seeing the site.

Consulting

$100 per hour

A working session on one problem, with a written follow-up and an action list.

Book a session →

SEO audit (quick)

$1,000 and up, one-off

Quick kickoff diagnosis with recommendations ordered for implementation and a walkthrough call.

Ask for a quote →

Ongoing SEO

$1,000 and up, per month

Continuous work against an agreed strategy, reviewed every two to four weeks, reported and discussed in English.

Discuss scope →

Frequently asked questions

Do you work with clients outside Poland?

Yes, and it is the main reason this English version exists. Most foreign clients come to me because they need the Polish market specifically, not SEO in general.

In what language do we work?

Calls, documents and reports in English. Keyword research, content and outreach to Polish publishers in Polish, because that part cannot be done in translation.

Are you a one-person operation?

Yes, and that is the point. The person on the call is the person doing the work, so decisions do not pass through an account layer. Where a project genuinely needs a team, I will tell you that instead of taking it.

What is GEO?

Generative engine optimization — making a site the kind of source that AI answers cite. In Poland this matters more than the English-language discussion suggests, because Polish AI answers draw on a different, much smaller set of sources.

How do I start?

Book a free consultation. Bring the site address and the problem as you see it; you will leave the call with a recommendation, including when that recommendation is to do nothing yet.