Ongoing SEO for the Polish market
Ongoing SEO for the Polish market means continuous work against an agreed strategy, priced per scope with no minimum contract length and consulting billed at $100 per hour. Technical fixes show results in around 30 days; stable growth in rankings and organic traffic takes three to six months.
Ongoing SEO is the model for companies that already have a site worth working on and need someone accountable for what happens to its rankings. If you are not sure yet whether that is your situation, start with the SEO audit — it costs a fraction of a year of retainer fees and tells you whether the potential is there.
What does a month of ongoing SEO actually contain?
A month contains an agreed set of tasks with hours allocated to each, and a report that says what was done and what it changed. There is no fixed package, because a twenty-thousand-URL e-commerce store and a ten-page B2B site need different work in the same month.
The first thirty days go to diagnosis: an SEO audit, competitor analysis, keyword research in Polish and a priority order. Nothing gets implemented before it is clear which change is worth implementing first.
From then on the work runs against the plan: on-page optimization, information architecture, content, link building and technical fixes, reviewed every two to four weeks. Reporting, calls and documentation are in English; keyword research, copy and outreach to Polish publishers happen in Polish.
What does working with one specialist change?
Working with one specialist changes who is accountable. The person you talk to is the person doing the work, so there is no account layer between the decision and the execution, and no handover where context gets lost.
It also changes the failure mode. An agency covers absence with a substitute; a single specialist cannot. That risk is worth naming rather than hiding — it is limited by a notice period, documentation on your side and access accounts in your own name, all of which belong in the contract.
The reverse risk exists at agencies: rotation. A change of account manager is invisible to the client until it turns out the new person does not know the history of what was implemented and why.
Do you guarantee rankings?
No. Nobody controls Google enough to promise a position, and any provider who does is selling something other than SEO. What you get instead is a defined method of measuring results, agreed before the work starts.
That is not a hedge. In a study of 50 Polish SEO and SEM proposals I ran in 2024, only two included any method of verifying the results they promised — which means forty-eight of them could not be compared on anything except price.
Who this model fits
How the first months run
Four stages. The first one is diagnosis, not execution — implementing before the priorities are clear is how budgets disappear into work that changes nothing.
What clients say
Testimonials translated from Polish. Original wording available on request.
How is ongoing SEO priced?
Ongoing work starts at $1,000 per month and is priced per scope after the first conversation, because the monthly cost depends on how much your team absorbs and how much stays with me. There is no minimum contract length.