UX and conversion audit
A UX audit is an expert evaluation of how usable a site is and where it loses conversions, combining a heuristic review with a cognitive walkthrough of each key process on desktop and mobile. It ends with a report, wireframes of the key views and a walkthrough call.
A UX audit is the answer when the traffic is already there and the sales are not. If the problem is that nobody arrives in the first place, the SEO audit is the right starting point instead — I will say which one applies on the first call.
What does a UX audit actually examine?
A UX audit examines two things: the interface as it stands, and the interface in motion. The static part is a heuristic review against a checklist built for your business. The dynamic part is a cognitive walkthrough of each process a user has to complete, step by step, on desktop and on mobile.
The distinction matters because most conversion problems do not sit on a single screen. They sit in the seam between screens — the field that resets, the step that asks for information the user does not have yet, the confirmation that never arrives.
You receive a report with recommendations, supported by wireframes or mockups of the key views, and a call to walk through it. Both versions of the site are always covered; a desktop-only audit of a store where most traffic is mobile answers the wrong question.
When is a UX audit the wrong tool?
A UX audit is the wrong tool when the site has too little traffic to show patterns, when the product itself is the problem, or when the organization cannot implement interface changes. In those three cases the report ends up in a drawer, and I would rather say so before invoicing.
It is also the wrong tool if what you actually need is user research. An audit is expert evaluation against known heuristics — it is fast and cheap compared with testing, and it finds most of what testing would find, but it is not a substitute for watching real users when the stakes justify that.
Who this audit is for
Scope of the UX audit
There can be several hundred individual factors, but they group into areas that decide whether a site converts. Here is what the audit covers.
Testimonials translated from Polish. Original wording available on request.
How the audit runs
Four stages, from defining what the site is supposed to achieve to agreeing what gets implemented.
What clients say
Testimonials translated from Polish. Original wording available on request.
How much does a UX audit cost?
Price depends on scope: a heuristic review of a small site and a full audit of a multi-step checkout are different jobs. Send the address and I will reply with a figure rather than a range.